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Equal Strategy delivers “music”, “fragrance”
and “recorded telephone messages on hold” to businesses in a
scientific way that enhances the overall customer experience of
the brand and causes the customer to stay longer and buy more!
Equal Strategy is the only company in
Asia that specialises in deploying “music” and “fragrance”
solutions to business where the two senses are stimulated in
synergy with each other.
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Sound and smell deliver stimuli directly to
the memory centre of the brain, influencing behaviour and
creating suggestion at both the conscious and unconscious levels.
Decades of behavioural research into the
habits of consumers has found that “consumer arousal” can be
either stimulated or suppressed through the use of mood settings
like music and fragrance.
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13/02/09 |
Charmaine Chan from Hong Kong based South China Morning Post
explores the dynamic world of gaining customer loyalty by aural and
olfactory means and the opening of Equal Strategy's Hong Kong office later
this month. |
