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Enhance Customer Experience
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Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more!

Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other.
 

  Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.

Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

 

13/02/09 Charmaine Chan from Hong Kong based South China Morning Post explores the dynamic world of gaining customer loyalty by aural and olfactory means and the opening of Equal Strategy's Hong Kong office later this month.
 
03/06/08 Simon Faure-Field's regular column in Moods SG covers how many businesses overlook the complexities and legal implications of using unlicensed music in their premises.
29/01/09 The Five Senses of Engagement - Simon Faure-Field explains to Marketing Magazine Malaysia the dynamics of marketing in the evolving marketplace and how traditional marketing methodologies need to fast track as the reality is, if it touches people internally or externally, it is a marketing issue !
21/01/09  Bali Times writer Lia Steward unravels how music and fragrance can make people fall deeply in love with your brand
 
 
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