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Equal Strategy delivers “music”, “fragrance”
and “recorded telephone messages on hold” to businesses in a
scientific way that enhances the overall customer experience of
the brand and causes the customer to stay longer and buy more!
Equal Strategy is the only company in
Asia that specialises in deploying “music” and “fragrance”
solutions to business where the two senses are stimulated in
synergy with each other.
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Sound and smell deliver stimuli directly to
the memory centres of the brain, influencing behaviour and
creating suggestion at both the conscious and unconscious levels.
Decades of behavioural research into the
habits of consumers has found that “consumer arousal” can be
either stimulated or suppressed through the use of mood settings
like music and fragrance.
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07/01/08 |
DBS Bank implements
Asian themed fragrance and music to reinforce its brand positioning |
