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October 2010
CEO, Simon Faure-Field discusses what scent and music technology is all about

August 2007
Simon Faure-Field appears live on Singapore's daily breakfast TV programme.

December 2007
Simon Faure-Field appears live on Malaysia's daily breakfast TV programme

December 2006
Simon Faure-Field briefs CNBC Asia's viewers about the latest emerging trends in sensory branding

January 2007
Simon Faure-Field briefs BBC viewers about the latest emerging trends in sensory branding.

March 2008
Simon Faure-Field appears live on Dubai's daily breakfast radio programme.

June 2007
Simon Faure-Field talks to broadcaster Stanley Leong about the new trends in environmental marketing on this live talk radio programme.

Northwest Airlines SKY Radio

June 2007
Simon Faure-Field talks to broadcaster Stanley Leong about the new trends in environmental marketing on this live talk radio programme.

• Reframing the brand experience - The impact of scent and sound on the overall customer experience - (July 2011)
• On Hold Messaging Association Board Election Press Release - (June 2010)
• Shanghai World Expo Leads the World with the Latest Sensory Branding Techniques - (June 2010)
• The World's First New Balance Experience Store Brought TO Life Through A Sensory Approach - (August 2009)
• Moods Sg Welcomes Simon A. Faure-Field As A Regular Branding Columnist - (September 2008)
• Equal Strategy Showcases "Sensory Branding" Solutions At Retail Solutions World 2008 - (April 2008)
• Lumea From Equal Strategy - A Bright New Way Of Illuminating Food & Beverage Brands - (April 2008)
• American Chamber Of Commerce Invites Simon A. Faure-Field, CEO, Equal Strategy To Speak On "The Business Of Sensory Branding" - (December 2008)
• Marriott Hotels & Resorts Leverages Equal Strategy Fragrancing Solutions For Its "Great Room" Concept In Malaysia - (November 2007)
• Raffles Dubai Projects Its Unique Brand Of Arabian Hospitality Through Music Styling - (November 2007)
• Equal Strategy Nominated As Finalist For British Business Awards 2007 - (October 2007)
• Singapore Boutique Hotels Naumi & M Hotel Address Issues Of Spatial Branding - (October 2007)
• Equal Strategy Creates 360 Degree Brand Experience For Naumi Hotel - (September 2007)

Destinations of the World, News
FHA: ENGAGE THE SENSES FOR STRONG BRANDS, SAYS CONSULTANCY
April 2010
Simon Faure-Field talks about how engaging the senses strengthen a brand at Hospitality Operations & Design Conference during FHA 2010

Destinations of the World, News
ASSAULT ON THE SENSES
April 2010
From signature hotel scents to lift music, Beth Davie discovers what really goes into seducing the hotel guest

The Straits Times, Urban
DOLLARS AND SCENTS
March 2010
Shops and hotels in Singapore are using signature scents to attract customer and build brand loyalty

The Straits Times, Urban
SHOP 'N BOP
October 2009
Simon Faure-Field explains how music greatly influence shopping behaviour.

Marketing Magazine Singapore
THE FANTASTIC - THE SMELL OF SUCCESS
October 2009
John Davidson of Marketing Magazine Singapore nominates Equal Strategy's use of scents and sounds to empower brand experience of businesses as one of the top 5 out-of-the box marketing strategy

Singapore Marketer
A MULTI SENSORY APPROACH TO HELPING CUSTOMERS FALL IN LOVE WITH YOUR BRAND
July 2009

The New Paper on Sunday
USING SCENTS TO EARN MORE DOLLARS
June 2009
John Davidson of Marketing Magazine Singapore nominates Equal Strategy's use of scents and sounds to empower brand experience of businesses as one of the top 5 out-of-the box marketing strategy

8 Days
HOW HOTELS SEDUCE YOU
March 2009
Simon Faure-Field gives the lowdown on how two Singapore hotels, Naumi and M Hotel, have used fragrance and music to differentiate their brands within the crowded hospitality sector

South China Morning Post
BUSINESS SCENTS
February 2009
Equal Strategy's Simon Faure-Field speaks to Hong Kong's main English daily newspaper about how forward-thinking companies around the world are using 'signature smells' to win over customers, and of his own plans to extend sensory branding to Hong Kong.

Marketing Magazine Malaysia
THE FIVE SENSES OF ENGAGEMENT
February 2009
Malaysia's Marketing Magazine delves into how the world's most successful companies and brands deploy touch, taste, smell, sight and sound to capture market share, and of how Malaysian brands have been catching onto these techniques too.

Moods
SENSORY GURU
February 2009
If you run a business which broadcasts music, are you unwittingly violating musical copyright laws? Equal Strategy's Simon Faure-Field guides you through the labrynth of music licensing.

The Bali Times
WITH AUDIBLE AND OLFACTORY LURES, ONE MARKETER HELPS PULL IN PUNTERS
February 2009
Balinese properties like The Westin and Club Med are in on the ground floor of exciting new branding techniques which take advantage of fragrance and music to create guest loyalty. Simon Faure-Field talks to the Bali Times about developments on the island.

Connect
A NOSE FOR BUSINESS
January 2009
Connect Magazine of Carlson Wagonlit Travel investigates companies who have "a nose for business".

Asia Spa
GOING BEYOND EMOTIONS
December 2008
Louise Renwick from Asia Spa explores the art and science behind how regional spa resorts achieve olfactory perfection. Simon Faure-Field contributes his thoughts on the subject.

Moods
THE SENSORY GURU
November 2008
Simon Faure-Field tells Moods Magazine why, amongst other things, expletive-filled rapper music is probably inappropriate in certain retail environments.

Asia Cuisine
SENSORY BRANDING - A WHOLE BODY EXPERIENCE THAT CAPTIVATES
January 2009
Asia Cuisine magazine writes on how sensory branding consultancy Equal Strategy uses signature scents to increase the bottom line.

Appetite
OUT TO LUNCH WITH... SIMON FAURE-FIELD
June 2008
Simon Faure-Field has lunch with Appetite Magazine's writer Sheryl Quek and talks about his favourite restaurants, cuisines and how such businesses need to put more on the menu than just food to create a pleasurable experience for diners.

FHM Singapore
THE SMELL GUY
June 2008
Simon Faure-Field talks to Singapore's leading mens magazine about being a spinning DJ, using fragrances for business and how to use scents to 'improve one's chances with the ladies'.

Hospitality Asia
THE FUTURE IS SENSORY
June 2008
In this comprehensive interview to Hospitality Asia, Simon Faure-Field talks about the deployment of environmental and sensory branding in the regional hotel industry.

The Business Times
DBS BANK WILL EVEN SMELL DIFFERENT NOW
January 2008

Property Report
RESIDENTIAL FOCUS FOR EQUAL STRATEGY
December 2007

The New Paper
MUSIC & SCENT RING IN DOLLARS AND CENTS
September 2007

Business Craft
WHEN SCENTS MAKE $CENTS
August 2007
In this interview with Equal Strategy's founder, Singapore's topical business magazine 'Business Craft' investigates why "scents make $cents!"

My Paper
July 2007
Simon Faure-Field shows Singapore's MyPaper that there is no limitation on the type of business which can benefit from sensory branding, as shown by his work for art gallert 'Ode To Art'.

Tropical Living Thailand
SELLING BRANDS WITH THE SENSES
July 2007
Nick Davies interviews Simon Faure-Field on how Asia's brands, particularly those in the hotel and hospitality sector are shaping up to the latest emerging trends in environmental branding and marketing.

Impressions
MUSIC, FRAGRANCES AND FAMILY - SUCCESS FACTORS IN LIFE
June 2007
Simon Faure-Field, his branding work, his company and his private life are profiled in this lively and engaging interview by Impression magazine.

Business Times
TEMPTING MIX OF SCENT AND SOUND SELLS
May 2007
Asia is headed for a 'marketing revolution' according to brand guru Simon Faure-Field. He explains why in this interview with Singapore's business newspaper, The Business Times.

Marketing Magazine Singapore
20 BEST KEPT BRANDING SECRETS
June 2007
'Multi-sensory touchpoints' are one of the best-kept secrets of marketing according to brand guru Simon Faure-Field.

The Nation
COMPANY MAKES SCENTS OF MARKETING
May 2007
HSBC in Hong Kong uses it, Barclays Bank in Britain uses it. How far are Asian brands catching onto the sensory approach to marketing? The Nation investigates in this interview with Asia's leading exponent of sensory marketing, Simon Faure-Field.

Post Today
'MUSIC-FRAGRANCE' A BUSINESS SOLUTION TO ENHANCE CUSTOMER SPENDING
May 2007
One of Thailand's main Thai language daily newspapers interviews Simon Faure-Field about the likely spread of environmental branding techniques to the Kingdom of Thailand.

Krungthep Turakij
EQUAL STRATEGY PROMOTED FRAGRANCE MUSIC STRATEGY FOR BRAND BUILDING
May 2007

Frequent Traveller
THE REALM OF SENSES
April 2007
'Retail follows Hospitality' so they say, and in this article Simon Faure-Field expains to Frequent Traveller magazine why the travel and tourism industry is forging ahead with sensory and environmental branding methodologies.

Lianhe Zaobao
February 2007
Courts and Citroen's use of sensory branding from Equal Strategy are the focus of this article by Singapore's main Chinese language newspaper.

New Straits Times
SURRENDER TO YOUR SENSES
January 2007
Malaysia's most popular daily English language newspaper conducts an experiment in which is discovers that pumping peppermint fragrance into the workplace can actually result in higher levels of productivity amongst staff!

Extraordinary Lives
ENHANCING THE EXPERIENCE
December 2006
In this interview with Simon Faure-Field, Floyd Cowan of XL explores how Courts and other retail chains in Singapore are creating ambience through music and delves into the research behind why these methods have proven so effective.

Marketing Magazine Singapore
RETAILERS BUCK SENSORY TREND
December 2006
Simon Faure-Field downloaded Marketing magazine on tactile, aural and aroma technologies available to retailers who wish to get on board with sensory marketing trends in Europe and North America.

Retail Asia
SAY IT WITH MUSIC TO PUT CUSTOMERS IN THE MOOD FOR SHOPPING
December 2006
Simon Faure-Field contributed a comment piece about the need for retail businesses to embrace the latest methods of 'music styling'.

Today's Manager
LET YOUR SENSES DO YOUR BUYING
December 2006
N. Ravindran interviewed Simon Faure-Field for Today's Manager magazine and asked what is the link between a store's environment and the bottom line in terms of sales? The article explains how store atmosphere can be a powerful trigger for customer sales and purchase decisions.

Media
BRANDS OFFERED NEW 'SCENT TECHNOLOGY'
November 2006
Simon Faure-Field briefs CNBC Asia's viewers about the latest emerging trends in sensory branding

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