A NOSE FOR BUSINESS

Connect

January 2009

Singapore-based sensory branding consultancy Equal Strategy has been on the scent of some serious business around the Pacific Rim lately. MD Simon Faure-Field (pictured above) has been infusing the luxury hotels of the region with an array of different aromas to create a pleasing customer experience and reinforce brand loyalty.

The properties for which he has recently created unique smells includes Naumi hotel and M hotel in Singapore.Raffles Dubai, Marriott hotels group, Westin Hotels & Resorts, the Millennium Resort Phuket and Club Med.

A part-time spinning DJ, Faure-Field also creates music styling solutions for his clients’ properties. Says Faure-Field. “Through sound and smell we can directly access the brain’s long term memory centres, implanting pleasurable experiences of our clients’ brands.”

Feeling any of the below emotions? Try these oils out for smell.

Oils that Can Ease Unpleasant Emotion

To Ease:	Try:
AGGRESSION	Bergamot
ANGER	Chamomile
ANXIETY	Neroli
DISAPPOINTMENT	Bergamot
FEAR	Cedarwood
GRIEF	Bergamot
HYSTERIA	Chamomile
FATIGUE	Basil
NERVOUSNESS	Chamomile
PANIC	Chamomile
SADNESS	Benzoin
SHOCK	Lavender
SHYNESS	Black Pepper
STRESS	Bergamot