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Singapore-based
sensory branding consultancy Equal Strategy has been on the scent
of some serious business around the Pacific Rim lately. MD Simon
Faure-Field (pictured above) has been infusing the luxury hotels
of the region with an array of different aromas to create a
pleasing customer experience and reinforce brand loyalty.
The properties for which he has
recently created unique smells includes Naumi hotel and M hotel in
Singapore.Raffles Dubai, Marriott hotels group, Westin Hotels &
Resorts, the Millennium Resort Phuket and Club Med.
A part-time spinning DJ, Faure-Field
also creates music styling solutions for his clients’ properties.
Says Faure-Field. “Through sound and smell we can directly access
the brain’s long term memory centres, implanting pleasurable
experiences of our clients’ brands.”
Feeling any of the below emotions? Try
these oils out for smell.
Oils that Can
Ease Unpleasant Emotion
To Ease:
Try:
AGGRESSION Bergamot
ANGER Chamomile
ANXIETY Neroli
DISAPPOINTMENT Bergamot
FEAR Cedarwood
GRIEF Bergamot
HYSTERIA
Chamomile
FATIGUE Basil
NERVOUSNESS Chamomile
PANIC
Chamomile
SADNESS Benzoin
SHOCK Lavender
SHYNESS Black Pepper
STRESS Bergamot
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