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Media Release |
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AMERICAN CHAMBER OF COMMERCE INVITES SIMON A. FAURE-FIELD, CEO,
EQUAL STRATEGY TO SPEAK ON "THE BUSINESS OF SENSORY BRANDING" |
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Singapore, December 2008 |
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Simon A. Faure-Field, CEO, Equal
Strategy will speak on "The Business of Sensory Branding". He is at the cutting
edge of some of the most advanced "sensory branding" techniques now becoming
available to hotels and other businesses across Asia and the rest of the world.
He has advised brands such as Westin, Shangri-La, Millennium Hotels, Club Med
and many others on how to leverage the powers of sight, sound, touch, smell and
all the combined senses together to position and project a hotel brand in a 360
degree context. |
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About Equal Strategy
Equal Strategy delivers “music”, “fragrance” and “recorded
telephone messages on hold” to businesses in a scientific way that
enhances the overall customer experience of the brand and causes
the customer to stay longer and buy more! Equal Strategy is the
only company in Asia that specialises in deploying “music” and
“fragrance” solutions to business where the two senses are
stimulated in synergy with each other.
Sound and smell deliver stimuli directly to the memory centres of
the brain, influencing behaviour and creating suggestion at both
the conscious and unconscious levels. Decades of behavioural
research into the habits of consumers has found that “consumer
arousal” can be either stimulated or suppressed through the use of
mood settings like music and fragrance.
For more information:
www.equalstrategy.com
Media
Simon Faure-Field, Tel: (65) 6338 6223
Email:
pr@equalstrategy.com
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