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Everyone loves to dine by candlelight,
so creating the right ambience through low-key mood illumination
is the key to success in the Food & Beverage industry. But
normally this is only achieved at some cost to safety and
convenience when conventional mood lighting methods are used.
But now, Equal Strategy announces the
introduction of Lumea™, a new ambient lighting solution which adds
the new colour of vision/illumination to the sensory palette of
“music” and “fragrance” already on offer from the Singapore-based
consultancy as the means of creating powerful Food & Beverage
brands.
Lumea™ is an attractive range of
patented liquid wax candle lamps which enable restaurateurs and
hoteliers to create mood and ambience with none of the attendant
safety and clean up issues of ordinary wax or tea light candles.
The soft glow of Lumea™ Candle Lamps provide the right lighting
effect with the feeling of warmth and cosiness and is a pleasant
complement to any dinner table.
Designed for maximum safety,
convenience and staff productivity, Lumea™’s liquid wax
cartridges, housed in their wide range of exclusive lamp and
burner designs, are safe, long-burning, low maintenance, non-drip
and smoke-free alternatives to wax candles.
Sensory brand guru Simon A. Faure-Field
explained the range of benefits which Lumea™ offers to
owners/managers and service staff of F&B businesses: “The
advantages of Lumea™ are manifold: money-saving, increased
profitability, better staff productivity and of course enhanced
safety. At last, we are providing a more sophisticated, more
reliable solution to ambient lighting needs that offers all of the
benefits of mood lighting with absolutely none of the drawbacks”.
“Lumea™ Candle Lamps burn for
approximately 40 hours, so the labour cost of frequent lighting by
table waiting staff, as well as the cost of clearing up spilt
candle wax, can be considerably reduced. The cost per hour of
burning Lumea™ Candle Lamps is therefore lower than that of using
most wax candles,” explains Faure-Field.
Aside from cost benefit savings,
safety is a paramount advantage of Lumea™. A CBS News Report¹ four
years ago pointed to candles as being the cause of 190 fatalities
and 1,500 injuries in fire-related incidents across the country in
just one year alone. Experts attributed the rise of such cases to
the 700% percent increase in candle sales over the previous
decade.
The most common mistakes people make
when burning candles is to place them near flammable objects. In a
restaurant, diners might unwittingly hold their menu over or near
a naked flame, creating a fire hazard. With Lumea™ this cannot
arise due to the inherently fire-retardant nature of the product.
All Lumea™ Candle Lamps comply with
the Uniform Fire Code (UFC) 2006 of the USA National Fire
Prevention Association. This includes tests for stability, thermal
shock and flammability if objects are accidentally placed on top
of the lamps. Unlike wax candles, Lumea™ Candle Lamps never smoke,
drip or smell and they immediately go out if knocked over.
Equal Strategy will officially roll
out the new Lumea™ service offering at Food & Hotel Asia 2008
which runs from 22-25th April at the Singapore Expo.
Faure-Field’s company Equal Strategy
works with major hotel and hospitality chains across Asia to
implement sensory and environmental brand solutions. His clients
include Westin, Starwood, Pan Pacific, Marriott and boutique
properties like M Hotel and Naumi.
“We are already involved in providing
sensory solutions to hotel properties’ Food & Beverage outlets,”
said Faure-Field, “So providing ambient lighting solutions too is
a natural complement to our other sensory branding work in the
areas of “music” and “fragrance”. We see Lumea™ as a huge
potential growth area as restaurant owners see the productivity
and safety benefits involved in switching to a more sophisticated
alternative.”
¹ “Candle Fires
Skyrocketing”, CBS News (10th December, 2004).
http://www.cbsnews.com/stories/2004/12/09/earlyshow/contributors/tracysmith/main660125.shtml |
