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Equal
Strategy’s CEO Simon Faure-Field has extended his journalism activities by
contributing a regular comment column to “Moods.sg” the trade magazine of the
regional bar industry.
Moods.sg is a
quarterly published, business-to-business publication that keeps readers abreast
of news and views in the hospitality scene in Singapore and around the region.
Simon’s
quarterly column in Moods.sg will explore a wide range of subjects touching on
marketing, branding and environmental approaches to the customer
experience.
The first
column to appear in the magazine addressed the criticality for businesses and
brands to begin reaching out to the full range of the human senses, and area
close to Simon’s heart as Asia’s leading advocate and exponent of “sensory
branding”.
Moods.sg
publisher Yvonne Phua said, “We are thrilled to have Simon on board as a regular
columnist with the magazine. He brings a unique insight to the question of how
Asia’s hospitality brands can leverage new techniques in sensory marketing to
distinguish themselves from the competition”.
Remarked Simon
Faure-Field, “Moods.sg is a key publication for the region’s hospitality and bar
industry and I am delighted to be able to contribute my thoughts to such a
vibrant and high profile trade magazine.”
In his
upcoming column in the magazine, Simon will deal with the complicated subject of
music and public broadcasting licensing, one of Equal Strategy’s core consulting
areas andatopic whichisessential foranybusinesses usingmusicin abaror restaurantsetting.Stay tunedforall Simon’scolumnsin Moods.sg!
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