MEDIA RELEASE:
2nd ANNUAL INTEGRATED RESORTS INVITES SIMON A. FAURE-FIELD, CEO, EQUAL STRATEGY TO SPEAK ON "REFRAMING THE BRAND EXPERIENCE: THE IMPACT OF SCENT AND SOUND ON THE OVERALL CUSTOMER EXPERIENCE"
Singapore, July 2011
Simon A. Faure-Field, CEO, Equal Strategy will present "Reframing the brand experience: The impact of scent and sound on the overall customer experience".
¥ Unravelling the multi-sensory environment - Exploring the science behind scent and music
¥ Revealing the benefits behind crafting a signature scent and sound for your resort
¥ Deploying your sensory arsenal: Analysing case studies from Marina Bay Sands, Resorts World Sentosa & Resorts World Genting
¥ Takeaways: Critical points of consideration in selecting scent and sound
About Equal Strategy
Equal Strategy delivers integrated music styling, ambient fragrance, mood lighting and automated voice solutions to businesses scientifically to enhance customers' overall experience in line with the brand's promise. We help clients manage the totality of their customer experiences across multiple touch points, stimulating pleasing brand interactions and building brand loyalty throughout the customer journe
Decades of behavioural research into the habits of consumers has found that consumer arousal can be either stimulated or suppressed through the use of mood-setters like music, ambient lighting and fragrance because these stimuli directly affect the emotion and memory centres of the brain. Managed correctly, responses can enhance the success of the customer's interaction with the brand. Equal Strategy creates the right ambience to encourage the type of behaviour that suits your brand best.
Equal Strategy is the only company in Asia to consult and advise clients on the deployment of integrated sensory branding solutions. High-tech automated delivery systems and remote access enable changes and updates to happen rapidly and with minimal on-site disruption. For more information, kindly visit www.equalstrategy.com.
Media Relations
Simon A. Faure-Field, Tel: +65 6338 6223
Email: pr@equalstrategy.com
