Enhance Customer Experience
Equal Strategy delivers music, fragrance and "recorded telephone messages on hold" to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more!
Equal Strategy is the only company in Asia that specialises in deploying music and fragrance solutions to business where the two senses are stimulated in synergy with each other.
Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.
Decades of behavioural research into the habits of consumers has found that "consumer arousal" can be either stimulated or suppressed through the use of mood settings like music and fragrance.
14 / 06 / 2010
Equal Strategy CEO Simon Faure-Field elected to the On Hold Messaging Association Board of Directors
04 / 06 / 2010
Shanghai World Expo Leads the World with the Latest Sensory Branding Techniques by Equal Strategy
12 / 05 / 2010
21 / 04 / 2010
