Dubai Eye March 2008
Simon Faure-Field appears live on Dubai’s daily breakfast
radio programme.
938 Live ‘The Living Room’ June 2007
Simon Faure-Field talks to broadcaster Stanley Leong about the
new trends in environmental marketing on this live talk radio
programme.
John Davidson of Marketing Magazine Singapore nominates Equal
Strategy's use of scents and sounds to empower brand
experience of businesses as one of the top 5 out-of-the box
marketing strategy
Singapore Marketer
A MULTI SENSORY APPROACH TO HELPING CUSTOMERS FALL IN LOVE
WITH YOUR BRAND
8 Days
HOW HOTELS SEDUCE YOU March 2009
Simon Faure-Field gives the lowdown on how two Singapore
hotels, Naumi and M Hotel, have used fragrance and music to
differentiate their brands within the crowded hospitality
sector.
South China Morning Post
BUSINESS SCENTS February 2009
Equal Strategy’s Simon Faure-Field speaks to Hong Kong’s main
English daily newspaper about how forward-thinking companies
around the world are using ‘signature smells’ to win over
customers, and of his own plans to extend sensory branding to
Hong Kong.
Marketing Magazine Malaysia
THE FIVE SENSES OF ENGAGEMENT February 2009
Malaysia’s Marketing Magazine delves into how the world’s most
successful companies and brands deploy touch, taste, smell,
sight and sound to capture market share, and of how Malaysian
brands have been catching onto these techniques too.
Moods
SENSORY GURU February 2009
If you run a business which broadcasts music, are you
unwittingly violating musical copyright laws? Equal Strategy’s
Simon Faure-Field guides you through the labrynth of music
licensing.
The Bali Times
WITH AUDIBLE AND OLFACTORY LURES, ONE MARKETER HELPS PULL IN
PUNTERS January 2009
Balinese properties like The Westin and Club Med are in on the
ground floor of exciting new branding techniques which take
advantage of fragrance and music to create guest loyalty.
Simon Faure-Field talks to the Bali Times about developments
on the island.
Connect
A NOSE FOR BUSINESS January 2009
Connect Magazine of Carlson Wagonlit Travel investigates
companies who have “a nose for business”.
Asia Spa
GOING BEYOND EMOTIONS December 2008
Louise Renwick from Asia Spa explores the art and science
behind how regional spa resorts achieve olfactory perfection.
Simon Faure-Field contributes his thoughts on the subject.
Moods
THE SENSORY GURU November 2008
Simon Faure-Field tells Moods Magazine why, amongst other
things, expletive-filled rapper music is probably
inappropriate in certain retail environments.
Asia Cuisine
SENSORY BRANDING – A WHOLE BODY EXPERIENCE THAT CAPTIVATES September 2008
Asia Cuisine magazine writes on how sensory branding
consultancy Equal Strategy uses signature scents to increase
the bottom line.
Appetite
OUT TO LUNCH WITH… SIMON FAURE-FIELD June 2008
Simon Faure-Field has lunch with Appetite Magazine’s writer
Sheryl Quek and talks about his favourite restaurants,
cuisines and how such businesses need to put more on the menu
than just food to create a pleasurable experience for diners.
FHM
Singapore
THE SMELL GUY June 2008
Simon Faure-Field talks to Singapore’s leading mens magazine
about being a spinning DJ, using fragrances for business and
how to use scents to ‘improve one’s chances with the ladies’.
Hospitality Asia
THE FUTURE IS SENSORY June 2008
In this comprehensive interview to Hospitality Asia, Simon
Faure-Field talks about the deployment of environmental and
sensory branding in the regional hotel industry.
Northwest Airlines SKY Radio June 2008
The inflight radio channel of Northwest Airlines talks to
Simon Faure-Field about the growing trend towards businesses
adopting sensory branding practices. This radio interview was
broadcast on all inbound and outbound longhaul flights of
Northwest Airlines during the month of May 2008!
The New Paper
MUSIC & SCENT RING IN DOLLARS AND CENTS September 2007
Business Craft
WHEN SCENTS MAKE $CENTS August 2007
In this interview with Equal Strategy’s founder, Singapore’s
topical business magazine ‘Business Craft’ investigates why
“scents make $cents!’
My Paper July 2007
Simon Faure-Field shows Singapore’s MyPaper that there is no
limitation on the type of business which can benefit from
sensory branding, as shown by his work for art gallert ‘Ode To
Art’.
Tropical Living Thailand
SELLING BRANDS WITH THE SENSES July 2007
Nick Davies interviews Simon Faure-Field on how Asia’s brands,
particularly those in the hotel and hospitality sector are
shaping up to the latest emerging trends in environmental
branding and marketing.
Impressions
MUSIC, FRAGRANCES AND FAMILY – SUCCESS FACTORS IN LIFE June 2007
Simon Faure-Field, his branding work, his company and his
private life are profiled in this lively and engaging
interview by Impression magazine.
Business Times
TEMPTING MIX OF SCENT AND SOUND SELLS May 2007
‘Asia is headed for a marketing revolution’ according to brand
guru
Simon Faure-Field. He explains why in this interview with
Singapore’s business newspaper, The Business Times.
Marketing Magazine Singapore
20 BEST KEPT BRANDING SECRETS June 2007
‘Multi-sensory touchpoints’ are one of the best-kept secrets
of marketing according to brand guru Simon Faure-Field.
The Nation
COMPANY MAKES SCENTS OF MARKETING May 2007
HSBC in Hong Kong uses it, Barclays Bank in Britain uses it.
How far are Asian brands catching onto the sensory approach to
marketing? The Nation investigates in this interview with
Asia’s leading exponent of sensory marketing, Simon Faure-Field.
Post Today May 2007
One of Thailand’s main Thai language daily newspapers
interviews Simon Faure-Field about the likely spread of
environmental branding techniques to the Kingdom of Thailand.
Krungthep
Turakij May 2007
Bangkok’s main business newspaper talks to Equal Strategy’s
Simon Faure-Field about sensory and environmental branding
trends in the Kingdom.
Frequent Traveller
THE REALM OF SENSES April 2007
‘Retail follows Hospitality’ so they say, and in this article
Simon Faure-Field expains to Frequent Traveller magazine why the travel
and tourism industry is forging ahead with sensory and environmental
branding methodologies.
Lianhe
Zaobao February 2007
Courts and Citroen’s use of sensory branding from Equal
Strategy are the focus of this article by Singapore’s main
Chinese language newspaper.
Malaysia’s most popular daily English language newspaper
conducts an experiment in which is discovers that pumping
peppermint fragrance into the workplace can actually result in
higher levels of productivity amongst staff!
Extraordinary Lives
ENHANCING THE EXPERIENCE December 2006
In this interview with Simon Faure-Field, Floyd Cowan of XL
explores how Courts and other retail chains in Singapore are
creating ambience through music and delves into the research
behind why these methods have proven so effective.
Marketing Magazine Singapore
RETAILERS BUCK SENSORY TREND December 2006
Simon Faure-Field downloaded Marketing magazine on tactile,
aural and aroma technologies available to retailers who wish
to get on board with sensory marketing trends in Europe and
North America.
Retail Asia
SAY IT WITH MUSIC TO PUT CUSTOMERS IN THE MOOD FOR SHOPPING December 2006
Simon Faure-Field contributed a comment piece about the need
for retail businesses to embrace the latest methods of ‘music
styling’.
Today’s Manager
LET YOUR SENSES DO YOUR BUYING December 2006
N. Ravindran interviewed Simon Faure-Field for Today’s Manager
magazine and asked what is the link between a store’s
environment and the bottom line in terms of sales? The article
explains how store atmosphere can be a powerful trigger for
customer sales and purchase decisions.
Media
BRANDS OFFERED NEW ‘SCENT TECHNOLOGY’ November 2006
Media reports on the launch in Asia of Odorfoyl from Equal
Strategy, a revolutionary system which removes traces of
unpleasant odours from the interiors of public spaces.
