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Media Release

* On Hold Messaging Association Board Election Press Release

* Shanghai World Expo Leads the World with the Latest Sensory Branding Techniques

* The Worlds First New Balance Experience Store Brought To Life Through A Sensory Approach

* Moods Sg Welcomes Simon A. Faure-Field As A Regular Branding Columnist

* Equal Strategy Showcases “Sensory Branding” Solutions At Retail Solutions World 2008

* Lumea™ From Equal Strategy - A Bright New Way Of Illuminating Food & Beverage Brands

* American Chamber Of Commerce Invites Simon A. Faure-Field, Ceo, Equal Strategy To Speak On "The Business Of Sensory Branding"

* Marriott Hotels & Resorts Leverages Equal Strategy Fragrancing Solutions For Its “Great Room” Concept In Malaysia

* Raffles Dubai Projects Its Unique Brand Of Arabian Hospitality Through Music Styling

* Equal Strategy Nominated As Finalist For British Business Awards 2007

* Singapore Boutique Hotels Naumi & M Hotel Address Issues Of Spatial Branding

* Equal Strategy Creates 360 Degree Brand Experience For Naumi Hotel

Media Coverage

2010

* The Straits Times, Urban - Dollars and Scents

2009

* The Straits Times, Urban - SHOP 'N BOP

* Marketing Magazine Singapore - THE FANTASTIC - THE SMELL OF SUCCESS

* Singapore Marketer - A MULTI SENSORY APPROACH TO HELPING CUSTOMERS FALL IN LOVE WITH YOUR BRAND

* The New Paper on Sunday - USING SCENTS TO EARN MORE DOLLARS

* 8 Days HOW HOTELS SEDUCE YOU

* South China Morning Post - BUSINESS SCENTS

* Marketing Magazine Malaysia - THE FIVE SENSES OF ENGAGEMENT

* Moods - SENSORY GURU

* The Bali Times - WITH AUDIBLE AND OLFACTORY LURES, ONE MARKETER HELPS PULL IN PUNTERS

* Connect - A NOSE FOR BUSINESS

2008

* Asia Spa - GOING BEYOND EMOTIONS

* Moods - THE SENSORY GURU

* Asia Cuisine - SENSORY BRANDING – A WHOLE BODY EXPERIENCE THAT CAPTIVATES

* Appetite - OUT TO LUNCH WITH… SIMON FAURE-FIELD

* FHM Singapore - THE SMELL GUY

* Hospitality Asia - THE FUTURE IS SENSORY

* The Business Times - DBS BANK WILL EVEN SMELL DIFFERENT NOW

2007

* Property Report - RESIDENTIAL FOCUS FOR EQUAL STRATEGY

* Expat Weekend Thailand - MAKING SENSE FROM HEARING AND SMELLING

* The New Paper - MUSIC & SCENT RING IN DOLLARS AND CENTS

* Business Craft - WHEN SCENTS MAKE $CENTS

* My Paper

* Tropical Living Thailand - SELLING BRANDS WITH THE SENSES

* Impressions - MUSIC, FRAGRANCES AND FAMILY – SUCCESS FACTORS IN LIFE

* Business Times - TEMPTING MIX OF SCENT AND SOUND SELLS

* Marketing Magazine Singapore - 20 BEST KEPT BRANDING SECRETS

* The Nation - COMPANY MAKES SCENTS OF MARKETING

* Post Today

* Krungthep Turakij

* Frequent Traveller - THE REALM OF SENSES

* Lianhe Zaobao

* New Straits Times - SURRENDER TO YOUR SENSES

* Extraordinary Lives - ENHANCING THE EXPERIENCE

2006

* Extraodinary Lives - Enhancing the Experience

* Marketing Magazine Singapore - RETAILERS BUCK SENSORY TREND

* Retail Asia - SAY IT WITH MUSIC TO PUT CUSTOMERS IN THE MOOD FOR SHOPPING

* Today’s Manager - LET YOUR SENSES DO YOUR BUYING

* Media - BRANDS OFFERED NEW ‘SCENT TECHNOLOGY’

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