Equal Strategy

We see a world where brands are delivered in a truly holistic fashion enhancing the way they are experienced by their customers.

With a twenty year track record working with luxury and premium brands in Asia, we enable brands to connect with their customers on an emotional level, using scent and music, based upon decades of scientific behavioural research and applied in a brand context.

We are very pleased with the way the music, messaging and specially formulated New Balance ‘aroma’ integrate within the built three dimensional aspect of the New Balance Experience store. We wanted to create a brand experience that is totally reflective of the brand essence, and as such, this has to go beyond what you see and encompass all of the human senses.

NEW BALANCE

Bob Neville, Global Design Director

We only wanted to be associated with the very best in each field. I can only recommend Equal Strategy to any Hotelier who is looking for quality and service delivery.”

Marina Bay Sands

Alessandro A. Cabella, General Manager

‘If you are looking for a company that is ultimately committed and passionate about what he brings to the table, and who will embrace your brand as it were his own, it will be difficult to find a better business partner..’

Pan Pacific Hotel Group

Mark Fancourt, Vice President

Media Coverage

Our work has been recognised by leading International media and affluent lifestyle publications, including BBC, CNBC, The Telegraph, Channel News Asia, Business Times, Robb Report, The Peak, South China Post, Straits Times, and TEDx.