Our Techniques and Innovation

Equal Strategy is helping Asian brands add new dimensions to the way they connect with their customers by offering high-quality music and fragrance solutions for public spaces.

We know that a strong brand image, attention-grabbing advertising and dynamic social media footprint have an impact on a brand’s. But what about the subtle yet powerful influence of the right music in a restaurant or a fragrance that evokes a particular emotion in a hotel lobby?

We work with and manage the powerful brand connections made by music and fragrance so that they enhance brand equity and create environments conducive to increased sales and loyal customers.

Our techniques and innovative delivery methods using the scientifically-proven application of music and fragrance and applied in a brand context, for over twenty years, have been adopted by some of the most forward-thinking brands in the region, who know they must find every opportunity to achieve competitive advantage.

Welcome to Equal Strategy.