Equal Strategy’s CEO Simon Faure-Field has extended his journalism activities by contributing a regular comment column to “Moods.sg” the trade magazine of the regional bar industry.

Moods.sg is a quarterly published, business-to-business publication that keeps readers abreast of news and views in the hospitality scene in Singapore and around the region.

Simon’s quarterly column in Moods.sg will explore a wide range of subjects touching on marketing, branding and environmental approaches to the customer experience.

The first column to appear in the magazine addressed the criticality for businesses and brands to begin reaching out to the full range of the human senses, and area close to Simon’s heart as Asia’s leading advocate and exponent of “sensory branding”.

Moods.sg publisher Yvonne Phua said, “We are thrilled to have Simon on board as a regular columnist with the magazine. He brings a unique insight to the question of how Asia’s hospitality brands can leverage new techniques in sensory marketing to distinguish themselves from the competition”.

Remarked Simon Faure-Field, “Moods.sg is a key publication for the region’s hospitality and bar industry and I am delighted to be able to contribute my thoughts to such a vibrant and high profile trade magazine.”

In his upcoming column in the magazine, Simon will deal with the complicated subject of music and public broadcasting licensing, one of Equal Strategy’s core consulting areas and a topic which is essential for any businesses using music in a bar or restaurant setting. Stay tuned for all Simon’s columns in Moods.sg!

About Equal Strategy

Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other. Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

For more information:


Media Relations

Simon Faure-Field, Tel: +65 6338 6223

Email: pr@equalstrategy.com