Equal Strategy is a sensory branding consultancy provider that combines ‘music’ and ‘scents’ for brands to help derive an all round customer satisfaction …using luxurious, youthful ingredients of floral, green, lily, wood scent.

September 14, 2018 – Ever attended an occasion with a well scented ambience? Or perhaps visited an organization with a well scented ambience? This time not just any kind of scent, but a combination of high taste fragrances which gives a luxury feels. Equal Strategy is a company that manufactures the best collection of fragrances which are specially formulated to spark up the airflow of any place. Equal Strategy’s scent are in floral, green, lily, and wood scent which has embedded Top Notes (lime, Lemon, Peach, coconut), Mid Notes (green accord, jasmine, rose, lily of the valley, gardenia, violet, lilac) and Bottom Notes (sandalwood, musk, heliotrope, vanilla).

Commencing from Friday the 14th of September 2018 until the 16th, the Formula 1 leading trackside after party will be taking place at the Podium Lounge and Equal Strategy is going to get the whole podium well scented…and that’s some really exciting news, imagine a place where there is so much groove yet plenty of beautiful and alluring scents filling the air to keep the invitees well relaxed. Robbie Hoyes-Cock CEO  and founder of Podium Lounge is excited about this too when asked his opinion about Equal Strategy he said…’Equal Strategy has scented the Podium Lounge since we began hosting the star-studded, celebrity-driven event in the Grand Ballroom of the Ritz-Carlton, Millennia Singapore. Their skill is in choosing the perfect fragrance that is subtle, not overpowering yet exudes a unique smell of luxury, success, and style.  Our main challenge is making sure the venue smells just as good at 4 am on Monday morning as it does when we open our doors on Friday night’.

Sensory Marketing Examples Podium Lounge

Mr. Faure- Field, founder of Equal Strategy happens to be the only consultant in Asia Pacific that specializes in combining musical events with several fragrances to synergize a consistent brand experience for clients. Faure- Fields knowledge on behavioral science has overtime helped him in selecting the most suitable combination of fragrances for various brands and their audience after having done a clear scrutiny. He stated that the necessity to induce scents at several events for brands was born out of the fact that brands began to find it really difficult to connect and differentiate with their target markets. 83% of a brands marketing budget goes to appeal to only one sense, the eyes; yet 75% of individuals decisions appeals to the sense of smell and there’s 65% chance of a mood change when we hear good music.

Faure-Field joins forces with the leading fragrance house Drom, from Germany to design bespoke fragrances which have a total of about 45 ingredients. This is workable through the creation of aerosolized fragrance deliverable through air conditioning systems. It helps to get rid of tough offensive smells like body odor, tobacco, and residual cooking smells coming from food preparation areas.

About Podium Lounge

Podium Lounge is Singapore’s largest and most glamorous trackside after party. The Podium Lounge celebrates ten consecutive years at the Ritz Carlton, Millennia Singapore this 2018 formula 1 season.

About Equal Strategy

Equal Strategy delivers ‘music’, ‘fragrance’ and ‘recorded telephone on hold messages’ to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more. Equal Strategy is apparently the only company in Asia that fuses ‘fragrance’ and ‘music’ to derive full customer satisfaction.


Media Contact- Alexander Forbes-Mitchell
Company: Equal Strategy

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