An Integrated Approach
We’ll work closely with you to engineer, rejuvenate, and enrich the totality of your customer’s experiences across multiple touchpoints, partnering you every step of the way to deliver memorable, stimulating and inspiring interactions which build brand loyalty. We’ll see your brand through and maximise your audience connection.
80% of our decisions are influenced by what we smell.
Equal Strategy’s bespoke fragrancing services help clients build deeper emotional bonds between their customers and their brands.
Fragrances concepts are designed to reflects the brand’s personality, positioning and create the desired mood of a space. They bring it to life in new ways enhancing other ambient approaches as well as more traditional expressions of the brand. They make new connections between brands and their customers.
Equal Strategy uses the services of Drom, one of the world’s top three fine fragrance houses that provide fragrancies for some of the world’s top brands.
Fragrances are a powerful brand-building tool because our sense of smell is the only sense directly linked to our centre for memory and emotion in our brain.
In this way fragrances have the ability to generate positive emotions creating changes in mood and behaviour which in turn lead to a more positive and enjoyable customer experience.
Bespoke Fragrance Services
Background & Foreground Music
Why Music Matters
Music contributes to positive moods and favourable decisions
By making powerful and often personal emotive connections, music has the flexibility to influence everything from the perceived strategic positioning of a brand to more tactical outcomes like purchasing decisions.
Our licensed major and emerging artist libraries contain over eight million tracks to provide your business with a styled and unique signature sound. To keep content fresh and relevant, media players are remotely managed and network based to enable daily content updates, and 30 day scheduling.
Equal Strategy’s cutting edge technology means that different music profiles can be delivered to different locations in the same building. It also means you can implement and maintain consistency across global locations.
Creating tangible value
• Touch points become a point of differentiation that fully support your brand.
• You achieve a consistent customer experience across outlets to enhance your brand image and build brand equity.
Telephone Music & Messaging
The Forgotten Touchpoint
The telephone is one of the the most frequently used and most important brand touch points. However, callers are often disappointed or frustrated when they try to reach a company by telephone. Their experience simply doesn’t match the glossy print ads and TV commercials.
For even great brands, this can be a point of vulnerability. It’s a major reason why customers switch brands and one of the most effective ways of eroding hard-won brand equity.
Well designed telephone on-hold experiences retain more callers and well constructed Call Automation systems allow callers to get the response they want quickly and efficiently, enhancing customer satisfaction.
Enhancer - On Hold Messaging
Enhancer provides callers with brand aligned music and interlaced messages.
Your customers will hear messages voiced by International and Asian, professional radio and television presenters. The result is a positive and enjoyable on-hold telephone experience.
Content can be scheduled to suit specific requirements for time and day of week, and updated to meet tactical messaging requirements for particular food and beverage outlets or spa programmes.
Call Automation (IVR - Interactive Voice Response)
A properly functioning IVR system allows you to enhance customer satisfaction, improve customer loyalty, up-sell and cross-sell services and improve the overall efficiency and effectiveness of your contact centre.
Your IVR should enable your customers to do business with you in a way that reflects your brand and your values.
For most businesses, IVR is the most important touch point with their customers, but most people hate using them. Not any longer!